Module 1: Marketing Foundations and Strategy

Learning Objectives

• Understand marketing foundations
• Analyze consumer behavior
• Develop brand strategies

Topics Covered

• Marketing theory and principles
• Consumer behavior psychology
• Brand strategy and positioning
• Market research methods
• Competitive analysis
• Marketing planning

Module 2: Digital Channel Mastery

Learning Objectives

• Master all digital channels
• Create omnichannel strategies
• Leverage emerging platforms

Topics Covered

• Omnichannel marketing
• Email marketing automation
• Mobile marketing
• Video marketing
• Podcast marketing
• Emerging platforms

Module 1: Marketing Foundations and Strategy

Learning Objectives

• Understand marketing foundations
• Analyze consumer behavior
• Develop brand strategies

Topics Covered

• Marketing theory and principles
• Consumer behavior psychology
• Brand strategy and positioning
• Market research methods
• Competitive analysis
• Marketing planning

Module 2: Digital Channel Mastery

Learning Objectives

• Master all digital channels
• Create omnichannel strategies
• Leverage emerging platforms

Topics Covered

• Omnichannel marketing
• Email marketing automation
• Mobile marketing
• Video marketing
• Podcast marketing
• Emerging platforms

Module 3: Advanced Analytics and Technology

Learning Objectives

• Implement marketing technology
• Use AI in marketing
• Apply data science to marketing

Topics Covered

• Marketing technology stack
• CRM integration
• Advanced tracking
• AI in marketing
• Machine learning applications
• Marketing data science

Module 4: Industry Internship and Capstone

Learning Objectives

• Gain real industry experience
• Manage client relationships
• Build professional portfolio

Topics Covered

• Industry internship
• Real client projects
• Marketing agency experience
• Client management
• Project delivery
• Professional portfolio